Privacy & Cookies

This Privacy Policy, together with our Terms and Conditions, sets out how Itsyourstory Limited may use any personal data collected from you or provided by you to us during the use of our website - ("the Website").

We are committed to ensuring that your privacy is protected. Our policy on the collection and use of personal information is set out below.

We may change the terms of our Privacy Policy from time to time by updating this page. Any changes to our Privacy Policy will be made on this page. We strongly recommended that you regularly check this page to ensure that you remain happy with the terms of our policy. Please contact us if you have any questions regarding our Privacy Policy.

This Privacy Policy is effective from 10 May 2018.

The information we collect and how we use it

In order to process your order we need to know:

  • your name and title
  • contact details (including a telephone number and email address)
  • other information (and photograph) used to produce your personalised product and for customer services purposes.

We collect and use personal information for the following reasons:

  • to carry out our obligations in relation to any agreement you may have with us
  • to anticipate and resolve any problems you may have with the service you receive
  • to carry out market research and the tracking of sales on our Website
  • to create and inform you of products and services provided by us where you have consented to be contacted for such purposes.

We will not disclose any personally identifiable information without your permission unless:

  • we are legally entitled to do so (eg. pursuant to a court order). You will be treated as having given your permission for disclosures referred to in this Privacy Policy
  • we are in negotiations with a third party for the sale or purchase of any business or assets
  • we, or the majority of our assets, are acquired by a third party, in which case personal data held by us about our customers will be one of the transferred assets
  • to enforce or apply our Terms and Conditions and any other agreements, or to protect our rights, property, safety, customers and/or others.

When you order a personalised product from the Website we ask you if you are happy for us to email you with information about the launch of new products or special offers. If you tick this box we will email you from time to time. If you no longer want to receive these emails please email us at and we will remove your email address from our records. We will not make this information available to third parties.

Non-Personal Details

We may automatically collect non-personal information about you, such as the type of browsers you use or the website from which you linked to us. This information is only used to assist us in providing an effective service on the Website. We may, from time to time, supply the owners and operators of third party websites which have a link to our Website with information about the number of users linking to the Website from their website. You cannot be identified from this information.


Your use of our Website signifies your consent to the collection, processing and use of personal information by us for the purpose of administering and dealing with your order or account, processing your payments, credit reference checking and fraud detection, and for marketing purposes as outlined above.

Protecting your information

The security of your order information and personal details is a high priority for us. We use SSL (Secure Socket Layer) technology provided by Verisign to ensure that your personal information (including your address and the photograph) is encrypted. The online payment process is provided by Sagepay and protects your debit and credit card information. We do not hold any debit or credit card information whatsoever.


From time to time, we may hold competitions via the Website. When you enter a competition, we may ask you for your name, email address, mailing address and telephone number. We will collect and use these details in accordance with the provisions of this privacy policy. The winners names and addresses will be published on our Website.


We use Cookies to keep track of your current shopping session to personalise your experience and so that you may retrieve your shopping basket at any time. You may change your website browser settings to reject cookies. However, if you do this it may impair the functionality of our Website.

We provide online services that are easy to use, useful and reliable. These can involve placing small amounts of information on your computer or mobile phone or other device. These include small files known as cookies. There's a link to general advice about managing cookies at the end of this page.

Cookies cannot be used to identify you personally.

Below is a list of cookies that are used on this Website.

You can opt out of non-essential cookies at any time by clicking the link below:

Itsyourstory cookies

Typical content: randomly generated number
Expires: when user exits browser

Name: style
Typical content: stores the user's preference to whether they wish to view products in a list or a grid
Expires: 1 year

Name: key
Typical content: randomly generated number to remember the user for their next visit
Expires: 4 weeks

Name: allowAllCookies
Typical content: stores the user's preference to whether they wish to allow all cookies on this Website or not
Expires: 1 year

Google Analytics Cookies

Name: _utma
Typical content: randomly generated number
Expires: 2 years

Name: _utmb
Typical content: randomly generated number
Expires: 30 minutes

Name: _utmc
Typical content: randomly generated number
Expires: when user exits browser

Name: _utmv
Typical content: randomly generated number
Expires: 2 years

Name: _utmz
Typical content: randomly generated number and information about how the page was reached (eg. directly or via a link, organic search or paid search)
Expires: 6 months

For further details on the cookies set by Google Analytics, see the link below:

Add-This Cookie

Name: _atuvc
Typical content: numeric content (e.g. 8|21) that helps you share content through social networks
Expires: 2 years 

Social networking websites

Social networking websites may place cookies on your computer. Social bookmarks are a way of saving links to web pages that interest you, and sharing those links with other people. You should read their respective privacy policies carefully to find out what happens to any data that these services collect when you use them.

Managing your cookies

To find out how to allow, block, delete and manage cookies, follow the link below and select the browser you are using. You can also read your browser's built-in or online help for more information.

For more information about deleting and controlling cookies, please visit...


Our Website may from time to time contain links to and from other websites, advertisers and/or affiliates. Should you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

Access to Information

You have the right to access information we hold about you. Your right of access can be exercised in accordance with Data Protection Act 1998, the Privacy and Electronic Communications (EC Directive) Regulations 2003 and other applicable privacy laws. Any access request may be subject to a fee of £5 to meet the costs in providing you with details of the information we hold about you.

Contact us

If you would like to contact us please email or telephone us on 00 44 (0)1643 862225.

1 January 2021

Itsyourstory Limited